How To Use Online Video To Promote Your Company, Your Jobs Or Yourself!

Are you currently using Online Video to attract FREE traffic to your company web web site, your job vacancies or your personal web site/blog? If not, then you could be missing out! Just look at some of the latest online video trends:

• More than 60% of all internet traffic is video!

• People are watching 2 billion videos a day on YouTube!

• 24 hours of video is uploaded to YouTube every minute!

Plus, online videos are now appearing in the search engine results -  sometimes less than an hour after being uploaded to the web!

Example:

In July 2009 I produced the UK's first Social Media in Recruitment Conference. If you do a search on Google for social media in recruitment you will see that one of my conference videos is on page one of Google (for FREE) out of 3,470,000 results! 

Not only can online video bring you lots of FREE traffic from the search engines it can also give you a competitive advantage at the same time!  

Why Use Online Video?

Until now most recruitment advertising has traditionally been text based. Whether it is a job advert in a newspaper, magazine or on a web site, the vast majority of job adverts are still in published in a written format.

However, studies have shown that people are five times as likely to retain information from what they see and hear as opposed to just reading! 

How We Retain Information
10%	Of What We Read
20%	Of What We Hear
30%	Of What We See
50%	Of What We See And Hear
70%	Of What We Say As We Talk
90%	Of What We Say As We Do A Thing

Also, as broadband internet connections get faster and faster, and more and more people watch videos online, it won't be long before online videos will be expected as "the norm" by web site visitors. 

So What Can You Use Online Video For?

Online video give you the opportunity to market and promote your company or your jobs in a unique way. It offers you the opportunity for visitors and potential new employees to "see", "hear" and "feel" your message.

Online Recruitment related videos could include:

• A video about specific vacancies

• A video about your company and areas of expertise

• A video explaining your recruiting process

• A "day in the life of" profile video

• A "meet the team" video 

Alternatively you may be publishing your web site or blog in which case video can add that extra dimension for you to convey your message to your visitors and subscribers.

There are practically no limits as to what you could do with online video!

Video Example 1

Here is an online video interview with Jim Stroud (Internet Research, Community Management and Social Media expert) in which we discuss the use of online video in recruitment:

Video Example 2

This video from the Social Media In Recruitment Conference was produced WITHOUT a video camera using FREE editing software and some Royalty Free music:  

Question: So why aren't more companies or individuals making their own recruitment related videos?

Answer:  Because up until now it has been probably be seen as too complicated and expensive!

The good news is that the brand new Video In Recruitment Workshop takes away all those complexities and shows you how to produce cost-effective videos... without breaking the bank!    

What Will The Video In Recruitment Workshop Cover? This unique hands-on workshop will teach you all you need to know about how create short online videos (typically three to five minutes long) to help you market your company (and vacancies) on the web.  Here is an outline of what will be covered during the workshop: Introduction What is online video? Why use online video in recruitment? What are the different types of recruitment related videos you can produce? Equipment Choosing the right audio and video recording devices Deciding on the best equipment for you and your budget   Examples of Recruitment Related Videos Review of current recruitment videos on the web Group feedback and discussion   Practical Exercise 1 – What Do You Want Your  Video To Achieve? How To Shoot An Online Video Top tips when shooting Suggested styles for video interviews   Practical Exercise 2 - Shooting A Three Minute Video Shooting a three minute video Group feedback and discussion   Editing & Post Production How to copy files from your camera to your computer How to easily edit and brand your video for maximum results How to prepare your video for uploading to the web Publishing Your Video Setting up and personalising your FREE YouTube channel How to upload your video to your blog or web site Publishing your video on video sharing sites e.g. YouTube Maximising the visibility of your video content through social media sites   Online Video Marketing Key strategies for optimising your videos for the search engines Video statistics – how to measure the number of views

Who Is The Workshop For?

Anyone involved in recruitment who wants to increase awareness of themselves, their company and their job vacancies online. 

Do I Need Any Existing Video Or IT knowledge To Attend?

Absolutely not! I will personally show you everything you need to know about shooting, editing and publishing short videos for the web. Plus, you will get the opportunity to take part in shooting and producing a video on the day! 

Isn't It Expensive To Own Video Equipment?

It has never been cheaper and easier to produce video for the web. I will show you the most cost-effective solutions for producing great looking videos using a high quality HD video camera that costs around £100!

What Will I Achieve By Attending?

By the end of the workshop you will have learnt how to:

• Shoot your own video

• Edit the video to brand it with your company details

• Set up your own YouTube channel

• Publish video on your own web site and distribute it across the web

Once you start to publish your videos you will be well on the way to:

• Increasing the amount of FREE traffic to your site

• Raising your online visibility and profile

• Filling your job vacancies quicker and cheaper!

NOTE: There will always be a place for traditional video companies to make videos for you if you wanted to outsource your video production. However, if you want to start producing your own videos then you now have a chance to learn the skills and equipment required.

Date and Location of the Video In Recruitment Workshop

We are currently finalising the date for the workshop. If you want to be one of the first to know then email me today and I will contact you as soon as the date is confirmed.

Note: Numbers will be limited in order to allow enough time for each person to ask questions and take part in the practical exercises.

Any Questions?

If you have any questions about the workshop then feel free to contact me on +44 (0)1962 883754 and I will be pleased to answer your questions.

I look forward to hearing from you.

Mike Taylor

P.S. I can also run the workshop on your premises for you and your team. For more information simply contact me on +44 (0)1962 883754 about this special option.

The Video In Recruitment Workshop is being run by Mike Taylor. Mike is the Managing Director of  Web-Based-Recruitment.com - Online Recruitment Marketing Specialists - and the organiser of the UK's first ever  Social Media In Recruitment Conference and Mobile and Video in Recruitment Conference. Contact Details: Telephone:        +44 (0) 1962 883754 Email Address:  mike@web-based-recruitment.com